First up. Rather than send you two emails last week, I just included some blurb and a link to last week’s Audio Diary update above Pete Loveday’s obituary. That’s what I really wanted you to read. Thanks for the kind words on it, by the way.
Once I’d sent the email I deleted the blurb/link so it wouldn’t show on the archive version of Pete’s obituary. But I’ve realised that anyone using the Substack App (which I do) won’t have seen the link to last week’s Audio Diary at all! And my stats confirm that there were waaay fewer listens than normal.
So anyway it’s here if you fancy catching up. Any Cerne2Cern pilgrims will want to take a look.
In this week’s Audio Update I’m talking about the Welcome Series Emails I’m working on for churchofburn.org. I’ll run through where I’m up to with them below.
I’ve opened a working document on my google drive. If you would like to criticise, contribute or otherwise comment you are welcome to do so here on on google docs. Maybe longer more detailed commentary would be better suited to the google doc. You can access it here.
Any engagement is very much appreciated.
So here’s some nitty gritty hard work Welcome Series Emails stuff….
When a user registers on churchofburn.org they will be presented with a pre-checked opt-in box for email marketing. The registration form (image below) will appear on the home page alongside a short promo video and very short FAQ.
On filling out the four fields and clicking ‘Create’ an account is created for the user on churchofburn.org. And an email is immediately sent which asks the user to ‘CONFIRM YOUR EMAIL’ . By law this email cannot contain marketing. The proposed text for this is;
Once the user clicks CONFIRM their account is tagged as ‘accepting marketing email’.
Immediately on clicking ‘confirm’ the first email in the ‘Welcome Series’ is sent to the user:
Twenty three hours later the second email in the ‘Welcome Series’ is sent to the user:
Forty six hours later the third email is sent. This is the email I’m in the process of arranging now - I really want someone else to write it and I’ll get in touch with them asap. Melusine would not be too happy if someone with a penis put words in Her mouth.
As I say in the audio, this turned out to be a much more involved task than I thought. So please bare with me and I’ll try to make more progress on it this coming week.
P.S. I meant to mention in the Audio that the emails will contain images, branding and possibly some short video. In the initial instance though I wanted to just focus on the text and the broader questions of how they’ll work together as a series.
Jon
Xx
I'm feeling jealous.I need to up my welcome greetings